Starting From Scratch

The client was launching an all-women fashion brand focused on minimal styles and ethical sourcing. With no digital presence, they needed a complete brand package, visuals, and paid ad setup to go live within 2 months.

Strategy & Execution

Yabuh’s creative team first conducted brand discovery workshops, finalizing a clean feminine tone and warm palette. The deliverables included:

• Logo + visual brand system
• Instagram carousel templates
• Product photoshoots with edit presets
• 2x hero banners for the Shopify homepage
• Branded ad creatives with A/B testing variants

The marketing team designed a funnel strategy using interest-based targeting on Meta, paired with retargeting via email and WhatsApp.

Launch & Engagement

• Shopify store launched in Week 7
• 2 campaigns launched: cold & retargeted
• CTR: 3.9%, Conversion Rate: 5.6%
• 300+ paid orders in 30 days
• Instagram: grew from 0 → 7,000 organic followers

Emails drove 15% of total conversions via Mailchimp with welcome offers and product recommendations.

Ongoing Success

The client retained Yabuh on a 6-month monthly marketing plan and continues to run ROAS-positive campaigns on both Meta and Google channels.

Interested in Similar Results?

We help new brands go from 0 to sales — with complete digital identity and ad strategy.