Client: Women’s Apparel Brand (Canada-based) · Industry: Fashion & eCommerce
At a Glance
Challenge: No existing logo, tone, or brand identity, Needed content strategy for Shopify launch, Tight deadline to go live before seasonal campaign
Approach: Created brand guide: logo, fonts, voice, product colors, Developed social-first creatives and storyboards, Built marketing funnel: Meta Ads → Landing → Shopify, Setup email campaigns and WhatsApp opt-ins, Tracked conversions via pixel and UTM links
Results: Brand launched in 8 weeks with 300+ orders in first month, 5.7x ad ROAS, and Instagram follower base grew to 7,000.
Technologies used: Canva, Meta Ads Manager, Shopify, Mailchimp
Starting From Scratch
The client was launching an all-women fashion brand focused on minimal styles and ethical sourcing. With no digital presence, they needed a complete brand package, visuals, and paid ad setup to go live within 2 months.
Strategy & Execution
Yabuh’s creative team first conducted brand discovery workshops, finalizing a clean feminine tone and warm palette. The deliverables included:
- Logo \+ visual brand system
- Instagram carousel templates
- Product photoshoots with edit presets
- 2x hero banners for the Shopify homepage
- Branded ad creatives with A/B testing variants
The marketing team designed a funnel strategy using interest-based targeting on Meta, paired with retargeting via email and WhatsApp.
Launch & Engagement
- Shopify store launched in Week 7
- 2 campaigns launched: cold & retargeted
- CTR: 3.9%, Conversion Rate: 5.6%
- 300+ paid orders in 30 days
- Instagram: grew from 0 → 7,000 organic followers
Emails drove 15% of total conversions via Mailchimp with welcome offers and product recommendations.
Ongoing Success
The client retained Yabuh on a 6-month monthly marketing plan and continues to run ROAS-positive campaigns on both Meta and Google channels.
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