Starting From Scratch
The client was launching an all-women fashion brand focused on minimal styles and ethical sourcing. With no digital presence, they needed a complete brand package, visuals, and paid ad setup to go live within 2 months.
Strategy & Execution
Yabuh’s creative team first conducted brand discovery workshops, finalizing a clean feminine tone and warm palette. The deliverables included:
- Logo + visual brand system
- Instagram carousel templates
- Product photoshoots with edit presets
- 2x hero banners for the Shopify homepage
- Branded ad creatives with A/B testing variants
The marketing team designed a funnel strategy using interest-based targeting on Meta, paired with retargeting via email and WhatsApp.
Launch & Engagement
- Shopify store launched in Week 7
- 2 campaigns launched: cold & retargeted
- CTR: 3.9%, Conversion Rate: 5.6%
- 300+ paid orders in 30 days
- Instagram: grew from 0 → 7,000 organic followers
Emails drove 15% of total conversions via Mailchimp with welcome offers and product recommendations.
Ongoing Success
The client retained Yabuh on a 6-month monthly marketing plan and continues to run ROAS-positive campaigns on both Meta and Google channels.
Interested in Similar Results?
We help new brands go from 0 to sales — with complete digital identity and ad strategy.